The 30 Fastest Growing Personal Finance Blogs Of 2017 – According To Data

This list is from 2017 – check out the 2019 version of the fastest growing personal finance blogs here.

Three months ago I did a study on the best personal finance blogs of 2017 using the personal finance blog list from the Rockstar Directory covering more than 1,000 blogs. I gathered/scraped all sorts of data for all of the blogs to determine which of them were most popular. This post turned out to generate lots of traffic and good feedback.

Specifically this comment from Physician on FIRE (PoF) caught my eye:

PoF quote

The link to the YouTube clip is here.

I believe PoF is right. The list does to some extent favor ‘the rich boys’ that are of a significant size already, so I’ll try something different this time.

Since I now have a large data set with quite a few variables for all of the personal finance blogs, I decided to gather the data once again (i.e. now having a 3-month old historical and current data point). By comparing the old data with the new data, I will try to see which blogs have been growing the fastest in 2017 so far.

Hopefully, this data will show some of the up & coming blogs in the personal finance sphere.

Methodology to determine the fastest growing blogs

The methodology is very similar to the approach I used in the previous study.

I will use the same variables as last time, however, to determine popularity I will use both absolute and relative changes. The rationale is that the blogs with both high absolute and relative change have been growing the fastest and will come out on top. The variables I have used are similar to previously:

  • Alexa Rank
  • Number of indexed pages
  • Root domains linking to domain
  • Backlinks to domain
  • .Edu/.Gov links to domain
  • Citation flow
  • Trust flow

Check out the previous study, if you are interested in more details on these.

I know that you can use many different metrics and that my chosen ones by no means are exhaustive. However, I have good access to data on these variables across the 1,000 blogs and I believe they give a good indication of popularity and authority of a personal finance blog.

For each relative and absolute change in the variables that are in the 90th percentile, the blog receives one point – the blogs with the most points win (and if they tie, the trust and citation flow decide the blogs that end on top). The highest possible score is 14.

Let’s get on with it!

The 30 fastest growing personal finance blogs of 2017

The study found 30 out of 1,140 blogs to have between 8-12 points, where only one blog came out with a score of 12.

The study found the following blogs to be the fastest growing blogs of 2017:

  1. ESI Money (12 points)
    • “This site is about managing your money so you can become wealthy. I realize that “wealthy” is a moving target, but what you consider to be your “wealthy” is up to you. I simply share tips that have helped me amass a sizable net worth and you can pick and choose the most suitable for you”
  2. Real Life on a Budget (11 points)
    • “I’m crazy about personal finance. After failing with money in my early adult life, I set out to conquer my money and to stop letting it control me”
  3. The Wild Wong (10 points)
    • “Hi! I’m Kristin, a freelance writer, journalist, and money geek. I blog about how to freelance, manage money, travel the world & more”
  4. Natalie Bacon (10 points)
    • “Natalie Bacon blogs about money, career, personal development, and blogging on – the modern girl’s survival guide”
  5. Think Save Retire (10 points)
    • “We are not rich. We are not powerful. In fact, we don’t even consider ourselves to be “smart cookies”. Instead, we saved. We downsized. We sold both of our homes and moved into an Airstream that we’ve named Charlie. Early retirement is possible”
  6. Life Zemplified (9 points)
    • “Life Zemplified is a personal finance and wellness blog focused on helping you amplify your finances, fitness, food, and fun. Discover your own Zen!”
  7. Breaking The One Percent (9 points)
    • “A Blog for Small Businesses, Investors and Entrepreneurs”
  8. Family Money Plan (9 points)
    • “Welcome to Family Money Plan. A personal finance site dedicated to helping you take control of your money and live a better life”
  9. Cantankerous.Life (9 points)
    • “Cantankerous.Life provides helpful tips and actionable advice to those seeking a financially independent life leading towards early retirement”
  10. The Retirement Manifesto (9 points)
    • “A practical blog dedicated to helping others achieve a great retirement”
  11. Thought Card (9 points)
    • “The Thought Card is an award-winning travel finance blog featuring travel tips, travel hacks, financial planning strategies and saving tips from around the world”
  12. Broke Girl Rich (9 points)
    • “Hi. I’m Melissa. I’m 30. I have no idea what I’m doing with my money. I realize I’m pretty lucky. I have a tiny bit left to pay off on a school loan, no real credit card debt, a full time job and no big bills”
  13. Frugalwoods (8 points)
    • “Financial independence and simple living”
  14. The Money Habit (8 points)
    • “Written by someone who retired at 28, The Money Habit covers money strategies that work even with life’s messiness. Retire early even with bumps along the way”
  15. Money Journey (8 points)
    • “Well written Personal Finance articles covering topics such as saving and investing money, getting out of debt, retirement advice and more”
  16. Bitches Get Riches (8 points)
    • “Financial Wisdom From Millennials, For Millennials”
  17. Reach Financial Independence (8 points)
    • “Reach Your Goals, Get Motivated, Start And Keep Going!”
  18. Financially Blonde (8 points)
    • “The home page for the Financially Blonde blog written by Shannon McLay, author of Train Your Way to Financial Fitness and managing editor of MoneySavingPro”
  19. Budget and the Beach (8 points)
    • “Follow the journey of a freelance video editor and blogger living in Los Angeles, as she navigates the rocky road of being a solopreneur, and continues to enjoy a healthy and fit lifestyle on a budget”
  20. Fiscal Tiger (8 points)
    • “Fiscal Tiger is a blog with the specific purpose to be your helpful resource for credit cards and personal finance information”
  21. From Cents to Retirement (8 points)
    • “This page is about creating passive income so that one can retire early. In particular, my goal is to retire between 33 and 36 years old”
  22. The Financial Diet (8 points)
    • “We talk about money because we know you don’t want to”
  23. Investment Zen (8 points)
    • “Learn how to make money work for you via inspirational stories, actionable insights, and unbiased reviews from everyday people who are financially independent”
  24. Money Boss (8 points)
    • “Master your money – and your life”
  25. Our Financial Path (8 points)
    • “Live a Better Life with Financial Independence and Knowledge. Learn the basics of personal finance, and investing. For beginners and experts alike”
  26. Young Adult Money (8 points)
    • “Have you taken a major credit hit? The good news is you can repair it. Here’s how to fix your bad credit score”
  27. Personal Profitability (8 points)
    • “Start on Your Path to Personal Profitability”
  28. Freedom with Bruno (8 points)
    • “We bought a 2000 Toyota 4Runner with 4WD for the wild roads of Central America, and then named him Bruno”
  29. Root of Good (8 points)
    • “Retired in 2013 at age 33. Life is Good”
  30. Millennial Money (8 points)
    • “Millennial Money is a Personal Finance, Investing, and Entrepreneurship community. Learn How to Make More Money and Accelerate Your Financial Independence”

That’s the list of the fastest growing blogs in personal finance according to data. Congratulations to all the amazing bloggers on this list. It has been super interesting browsing through all the blogs. Keep up the good work!

28 blogs with 7 points followed the list above, and if you are interested, MoneyMow ended up on spot 96 out of 1,140 (I guess top 9% of the fastest growing blogs isn’t too bad?!).

I hope you have discovered a new blog or two in the list above. I know I have.

A few closing remarks

I know that all the internet warriors will be able to point out flaws in the methodology – and I know there are a ton of things you could change/add/remove, but the intention was not to create a scientific study with small p-values and statistical significance. The intention was simply to enable you and me to find a blog or two we had not heard about before.

If you wonder where your blog is on the list, feel free to send me an email at [email protected], and I’ll be happy to share the data with you!

Do you have any comments to the list? Have we missed any amazing blogs?




Greenbacks Magnet June 26, 2018 - 22:06

Nice post. I too am a visitor at Rockstar Finance and would love to go there to see who was writing about finance. Imagine my surprise when I was able to get on that list myself! I will definitely check out some of these blogs. Thanks for the list.
Best Regards,

Carl July 5, 2018 - 17:37

Rockstar Finance is indeed an awesome resource! I’m happy you liked the list. Make sure to check out the 2018 version too.

Joe May 1, 2018 - 02:14

Nice post. Given that you’ve done the research, I wonder if you have found any common themes/techniques that have helped these blogs grow faster than others?

Carl May 5, 2018 - 18:14

Good question, Joe. One of the things I see a lot is that many of the blogs have really high engagement. I believe they spend a lot of time commenting on other blogs, on social media etc. This drives engagement and ultimately links from other bloggers, larger news sites etc.

Adrian Rand Robison April 13, 2018 - 09:30

Thanks for Advice.

david smith March 13, 2018 - 12:06

Hi,Carl Great idea as well. Will be reading these blogs thanks to you. Gotta see what all the hubbub is about. ?Thanks for putting this all together.

Carl @ MoneyMow March 18, 2018 - 21:48

Sure! Thanks, David 🙂

Albert Fang December 31, 2017 - 15:06

Great post! Just recently discovered your blog and just wanted to say, keep it up! Liking what I am seeing thus far.

Carl @ MoneyMow January 1, 2018 - 22:21

Hi Albert,

Thanks a lot for the kind words 🙂

Happy New Year!

Gaurab December 14, 2017 - 11:03

Thanks for putting together these great resources.
Just wanted to give you a heads up that I’ve created a blog Gain Infinity which provides researched article on personal finance. Please let me know if you are interested to include my content in a round up article or in where it fits most.
Nevertheless keep up the good work.


Carl @ MoneyMow December 17, 2017 - 18:53

Thanks. I’ll try to include it in the next analysis!

Ms99to1percent November 8, 2017 - 19:34

Hey Carl,

Thanks for putting together this list. It looks like a lot of work went into it. When is the next update?

I would like to know if our 1.5 would make into the list 🙂

Our first (half) month, we had 1,900+ pageviews and our first (full) month, we had 9,200+ pageviews. Check out our latest blog report:

Carl @ MoneyMow November 9, 2017 - 09:55

Hey Ms99to1percent,

First of all, big congratulations on your first absolutely amazing month! I’m already enjoying following your blog a lot – good job 🙂

I am planning on making the next update in January/February 2018. Using my methodology, I need two data points to figure out whether a blog is growing fast or not, and since you just started your blog, I would only have one data point then. However, I’ve made an exception and pulled down your data as it is right now. In the next update, you will have had shorter time than the other blogs to grow on the different metrics that I measure, but with your growth rate you might be able to make it! 🙂

Would you be interested in doing a short interview to be published on MoneyMow? I would like to dive into your blogging strategies and give my readers concrete advice on how to grow a blog fast.

Keep up the good work!


Eric Rosenberg July 29, 2017 - 22:00

It feels great to have made the cut! Thanks so much for putting this together!

Carl @ MoneyMow July 30, 2017 - 20:26

You are very welcome – it was a lot of fun to do 🙂 and congratulations!

Xyz from Ourfinancialpath July 29, 2017 - 16:23

So excited to make the part! Thanks for putting this all together.

Carl @ MoneyMow July 30, 2017 - 20:26

Thanks for taking the time to write! Glad you liked it 🙂

Bart July 29, 2017 - 13:34

I recently started reading ESI it’s a great blog. I like the title Bitches get Riches. I’ll have to check that one out.

Carl @ MoneyMow July 30, 2017 - 20:25

I agree! I think Bitches get Riches are hilarious – hope you’ll like their posts!

MrDoublingDollars July 28, 2017 - 21:21

Some cool number crunching here. Great idea as well. Will be reading these blogs thanks to you. Gotta see what all the hubbub is about. ?

Carl @ MoneyMow August 11, 2017 - 10:38

Thanks a lot, MDD! 🙂 I hope you enjoy reading them as much as I do.


Piggy July 28, 2017 - 20:04

Considering our blog is on this list, we find your methodology fucking FLAWLESS.

Carl @ MoneyMow July 28, 2017 - 21:05

Haha, love it! You guys are hilarious on the blog by the way – love being part of Bitch Nation.

Piggy July 28, 2017 - 21:23

And Bitch Nation loves having you! Thanks for the compliment–you’re making me blush!

Justin July 28, 2017 - 20:55

Pretty cool that I made the cut given how lazy I’ve been with blogging the past year or two.

Carl @ MoneyMow July 28, 2017 - 21:19

Yes, people are still linking to and reading the old evergreen posts 🙂

ESI Money July 28, 2017 - 17:28

Personally, I think this is the best methodology ever invented by man. 😉

Congrats on great work!

Carl @ MoneyMow July 28, 2017 - 20:59

Haha, obviously 😉 congrats on being #1!

J. Money July 28, 2017 - 19:16

Nice!!!! Love seeing what smarty pants people do with the Directory data! Thanks for linking back and spreading the love 🙂

Carl @ MoneyMow July 28, 2017 - 21:00

Of course! And thanks a lot for taking care of the directory – it is an amazing resource!!

Steve Chen July 28, 2017 - 17:14

Congrats to the top folks on your list – they are all quality people. I think you could build a service benchmarking blogs and suggesting how they could do better.

I’d be curious how our blog would do (we’re a company blog vs. a single person though):


Carl @ MoneyMow July 28, 2017 - 20:42

I actually used to do something like that as a side-hustle, but it is often hard to show results in the short term, which is what a lot of people expect 🙂 let me know if you are interested in some guidance on this.

Looking at your site, I believe it would do quite well in the previous study (you have a good Alexa rank, a good amount of links, trust and citation flow), but I am not sure the development has been high enough for the blog to rank in this ‘fastest growing’ list.

Since I only include the personal blogs in the list, I do not have exact data for your blog, but I’ll try to include it in the next round and send you some feedback, if you are interested 🙂

Steve July 28, 2017 - 22:10

Hi Carl – happy to chat about how we can do better – maybe DM me on twitter.

Happy to be ranked in your next go around – all feedback is always welcome. 🙂

Amy @ LifeZemplified July 28, 2017 - 15:50

What a wonderful surprise! Thank you, Carl, for including me in this study and for the extensive work you did! Definitely a great resource. While I’m familiar with most of the 30, there are a couple I need to check out. Thanks again!

Carl @ MoneyMow July 28, 2017 - 20:16

I’m happy to hear that! It is very well-deserved – keep up the good work!

Andy Hill July 28, 2017 - 16:50

Some rockstars on that list for sure!! Big fan of ThinkSaveRetire, Life Zemplified, Young Adult Money and Fiscal Tiger. I need to check out all of these other blogs. To think, if America read these blogs instead US Weekly … what a wonderful world this would be.

Carl @ MoneyMow July 28, 2017 - 20:24

I couldn’t agree more! Both on the rockstars and for how wonderful America would be 🙂

Fritz @ TheRetirementManifesto July 28, 2017 - 14:41

Wow, excited to be in the Top 10!! Thanks so much for all of your work, fascinating study! I follow most of the blogs in the Top 10, will definitely check out others on your list! Great resource – adding it to my Resource Page on my “Top 10 rated blog”!

Carl @ MoneyMow July 28, 2017 - 15:40

Thanks a lot, Fritz! Highly appreciated! I am happy that you found a few others on the list too. Looking forward to continue following your journey 🙂


Steve @ Think Save Retire July 28, 2017 - 15:49

Nice compilation and I’m especially partial to blog #5. 😉

I heard of the majority of the blogs on the list, but there are a couple that I wasn’t aware of. Appreciate the added reading material for this weekend, Carl!

Carl @ MoneyMow July 28, 2017 - 20:15

Of course 😉 I’m glad to hear that some reading material has been added to your post-work weekend. Enjoy!

Slow Dad July 28, 2017 - 15:09

Impressive work Carl! Thanks for including me amongst some very talented writers. There are quite a few new (to me anyway) bloggers in your list, I look forward to checking them out.

Carl @ MoneyMow July 28, 2017 - 15:46

Slow Dad,

Thanks a lot for commenting – you earned the top 10 spot yourself 🙂

I am happy that you found a few new bloggers to check out – doing the list, I found a lot of new blogs too!



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